Social Networking as a Management Tool
January 29, 2009
CNN.com posted an Article today about the risk and benefits from Social Networking in the workplace.
Thanks to Mike Wilson from Comnexia for posting this in IT Atlanta group on linkedin. Check out Mike’s Company Comnexia.
Absolutely a good idea, as long a normal standard guidelines are followed. Managers often take the stance of being “above” their employees, not engaging in common “water cooler” conversations. This creates a pseudo-caste culture that becomes counter productive especially in times of urgency.
Employees are the best investment a company has. The use of social networking has become the next generation of employee outreach, much like the employee assistance programs offered by most large HR depts. it is a managers job to relate to their workforce, on their level not the other way around.
I have effectively utilized social networking in managing people directly, and am now having wonderful success, both in terms of cost and efficiency, utilizing social networking dealing with resources in Belfast, Manila and Beijing.
Traditional management is normally afraid of what they don’t understand, and thus their push back on Neo Management methods like social networking is to be expected. This becomes nothing more another kink in a companies armor that the competition can exploit to leapfrog them.
The globalization of the IT world means that one of the key differences that determine if you win a contract or lose it is not what business you are in but HOW you execute that business. With the substantially lower labor rates offered by Asia, American companies trying to compete must use every weapon they can.
Manage people and want to know how to do this safely and effectively? drop me a line and will be more than happy to expand, I am very passionate about this topic.
Greg Chambers
President and Creative Director
Opus Quadratum Studios
404 317 3390
Greg.Chambers@opusquadratum.com
http://www.opusquadratumstudios.com
http://www.linkedin.com/in/gregchambers
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